PressThis: How To Sell Your Book On Amazon [70 Book Marketing Tips] #MondayBlogs #SelfPublishing


Good morning/afternoon, everyone! I hope your weekend went well. I had spent it mostly reading and writing…oh yeah, daydreaming a little. Lol.
I would like to share with you an article about how you can sell your book on Amazon, which you can use other self-publishing services as well.
When it comes to self-publishing, I have learned that marketing is as hard as writing a novel. Although, perhaps writing the book is easier than marketing.
Wherever you are in your self-publishing journey, or if you are thinking about doing so, consider learning as much as you can. Marketing is the most crucial part of self-publishing there’s no avoiding it.

This article has a lot of helpful information and videos resources you can use along with 70 tips, and I hope it helps you. 

P.S. Also, if you haven’t already, do subscribe to my newsletter to get updates on my novel, Secrets Unveil, cover reveals, excerpts, and more, by clicking here.


If you’ve written something the world needs to read, you’re likely wondering how to sell your book on Amazon. Here are the best book marketing tips available.

#1 Collect an Email List

One of the easiest ways to build a platform is to compile an email list of readers and authors interested in what you have to say.

Perhaps you have an author website, a WordPress blog, a YouTube channel — whatever it is, you should be pushing your email list like it’s your number one marketing service.

On this email list, provide value. People will unsubscribe if your email marketing is too spammy or unhelpful. Give your readers book recommendations, tips on how to start writing a book, or a handy list of marketing tips.

#2 Utilize the Best Email Service

What is the best email service for authors? The absolute best email service for authors to use is GetResponse or MailerLite. Both offer authors a great way to communicate with their readers in effective and easy-to-understand ways.

Check out this MailerLite for Authors Course or my side-by-side review of Aweber vs. Mailchimp vs. GetResponse.

#3 Convince Your Email List to Leave Reviews

When you do publish a book, you should mention your new book in every email to your subscribers.

Whether it’s at the bottom or at the top of the email, let your readers know you have a book they can buy. Also, convince your email list to leave you reviews. If they subscribed to your messages, they are more likely to not only buy your book, but leave you a positive review.

Read more in my article on How to Get Your Email Subscribers to Leave Quality Reviews.

#4 Use Email Surveys to Sell More Books

This is a fun trick I learned from Brandon Cullum. Ask your growing email list to take surveys that make it feel like they’re helping you write your book.

When you publish the book, they feel like they contributed, making them more likely to buy the book and hopefully leave some good reviews.

Learn more: How to Use Surveys to Sell More Books by Brandon Cullum.

#5 Gather a Book Launch Team

Gather friends, family, colleagues, etc. to form a book launch team. Particularly for self-publishers, this group is crucial for author support, early book reviews, and word of mouth.

Some on your team will do this because they love you. Others may need an incentive, like a giveaway or premium content from your website or email list.

Read more in our comprehensive article: How to Build a Launch Team for Your Book

How do I market my book to my friends and family? A great way to market your book to friends and family is to include them in the marketing process. Many friends and family will be thrilled to take part in your launch strategy.

#6 Optimize Title & Subtitle

You need to optimize your title and subtitle for Amazon’s and Google’s search engines. Every genre has unique keywords that readers look for — even subconsciously.

For romance, “heart” and “passion” are great words to include in titles and subtitles.

For sci-fi, “star” and “planet” are common words that attract potential readers.

For self-help, “how to” and “definitive guide” will key the right reader in on your book’s topic.

Have you checked out our article on the Best Book Title Generators?

#7 Choose the Right Kindle Keywords

Every author has to choose the right Kindle keywords because it’s how Amazon decides which search terms they should put you in the search results.

Amazon lets you add 7 keywords to your book. Use keywords that readers are searching, that shoppers will pay for, and that doesn’t pose much competition.

What is the best way to promote a book? The best way to promote a book on Amazon is using targeted Amazon ads that capitalize on your keyword strategy. Another great promotion tactic is to build an author platform over the course of several years.

#8 Hire a Cover Designer

Especially for first-time authors, your book cover is your number one marketing tool. A professional-looking cover makes readers think that your book is generally high-quality. If you’re looking to draw readers in, an intriguing cover makes readers want to know more.

I implore you to hire a professional cover designer, such as:

If you really want to create your own cover, Kindlepreneur has a great mastery guide on Book Cover Design. It’s totally free to read! Additionally, check out Derek Murphy’s in-depth DIY Book Covers software and training.

#9 Nail Your Social Media

How do I market my book on social media? You need to market your book on social media in order to increase impressions, engagement, reader base, and other factors that can sell books.

For most self-publishers, I recommend setting up a professional author page on Facebook, maintaining a presence on Goodreads, logging onto LinkedIn, and creating video content on YouTube if possible.

I’ll go into more detail on individual social media platforms below. Stay tuned!

#10 Beseech High-Quality Book Reviewers

High-quality book reviews can get your book in front of a lot of new eyes. Readers gain a special connection with reviewers they trust. A word from these high-quality book reviewers can influence all their loyal listeners.

That’s why I wrote an article on How to Get Free Book Reviews Without Having a Blog, Email List, or Begging.

Check out Kindlepreneur’s list of Best Book Review Blogs.

#11 Skip Pre-Orders (Most of the Time)

While there are some benefits to pre-ordering, I recommend most self-publishing authors avoid the downsides of pre-ordering.

When you open your book up for pre-orders, Amazon penalizes you if your pre-sales don’t perform well. After publishing, Amazon rewards you if your sales are consistent by promoting your book closer to the top of ranking.

However, IF you have a large following or can market consistently during the preorder period, then by all means go right ahead.

Watch this video to learn all the reasons I say don’t do pre-orders unless you’re famous or already have a substantial following.

#12 Thrive With Publisher Rocket

Formerly known as KDP Rocket, Publisher Rocket can help authors with the marketing of their book or eBook. The 4 things Publisher Rocket can do for you:

  1. Find the best categories for your book
  2. Create efficient, effective Amazon ads for your use
  3. Show you what popular authors are doing, how much they’re earning, and much more
  4. Help your book get discovered by more Amazon customers

There are many more benefits to Publisher Rocket, but you can read more about it in my in-depth review: Publisher Rocket Review (2021).

#13 Set Up an Author Website

You have to set up a high-quality author website to funnel readers from retailer and social media platforms to one focused destination.

On your website, you should have books available for purchase, upcoming books announced, a riveting About the Author page, and preferably some well-written blog content to offer potential readers added value.Want people to understand who you are and what you do as an author? Build a killer author website.CLICK TO TWEET

Check out this awesome read: 5 Ways to Sell Your Book on Your Own Author Website.

#14 Use Consistent Branding

Across all social media platforms, your website, and even in-person appearances, I recommend using the same author logo, the same description of your book, and even the same signature.

Inconsistent branding can be confusing to potential readers.

Consistent branding makes a lasting impression on potential readers.

Make sure every platform you’re on features links to buy your book. Buy buttons should pop up everywhere.

Of course, you don’t want to overwhelm potential buyers. But you’d hate for a reader to be interested in purchasing your book, then not see an easy link to click.

For example, check out this screenshot from Alexa Donne’s video on Red Herrings. Almost half the video description is devoted to links to buy her books….

(Read more by clicking the link below.)

Source: How To Sell Your Book On Amazon [70 Book Marketing Tips]

Press This: Book Marketing- Webinar


Hi, all my loves! Today, I’ll be short and sweet with today’s post. I had came across this post on Twitter and immediately click on the link and found out it was about book marketing. Since I’m sort of sure which direction I would like to go- whether self-publishing, selling my book to an editor, or going with an agent, I plan on joining this hour-long webinar and learn all I can.

I want to share this information, there’s a webinar being held on book marketing next week- one on Thrusday, the other on Friday. If you like to join, I urge you to click on link to find out more and sign up; it’s free by the way.

 This webinar will answer that big question you are asking: What social media channels should I be on to sell more books and build my email list?

Follow me: @PamelaHester

Source: book marketing