Good morning/afternoon, everyone! I hope your weekend went well. I had spent it mostly reading and writing…oh yeah, daydreaming a little. Lol.
I would like to share with you an article about how you can sell your book on Amazon, which you can use other self-publishing services as well.
When it comes to self-publishing, I have learned that marketing is as hard as writing a novel. Although, perhaps writing the book is easier than marketing.
Wherever you are in your self-publishing journey, or if you are thinking about doing so, consider learning as much as you can. Marketing is the most crucial part of self-publishing there’s no avoiding it.
This article has a lot of helpful information and videos resources you can use along with 70 tips, and I hope it helps you.
P.S. Also, if you haven’t already, do subscribe to my newsletter to get updates on my novel, Secrets Unveil, cover reveals, excerpts, and more, by clicking here.
If you’ve written something the world needs to read, you’re likely wondering how to sell your book on Amazon. Here are the best book marketing tips available.
#1 Collect an Email List
One of the easiest ways to build a platform is to compile an email list of readers and authors interested in what you have to say.
Perhaps you have an author website, a WordPress blog, a YouTube channel — whatever it is, you should be pushing your email list like it’s your number one marketing service.
On this email list, provide value. People will unsubscribe if your email marketing is too spammy or unhelpful. Give your readers book recommendations, tips on how to start writing a book, or a handy list of marketing tips.
#2 Utilize the Best Email Service
What is the best email service for authors? The absolute best email service for authors to use is GetResponse or MailerLite. Both offer authors a great way to communicate with their readers in effective and easy-to-understand ways.
#3 Convince Your Email List to Leave Reviews
When you do publish a book, you should mention your new book in every email to your subscribers.
Whether it’s at the bottom or at the top of the email, let your readers know you have a book they can buy. Also, convince your email list to leave you reviews. If they subscribed to your messages, they are more likely to not only buy your book, but leave you a positive review.
Read more in my article on How to Get Your Email Subscribers to Leave Quality Reviews.
#4 Use Email Surveys to Sell More Books
This is a fun trick I learned from Brandon Cullum. Ask your growing email list to take surveys that make it feel like they’re helping you write your book.
When you publish the book, they feel like they contributed, making them more likely to buy the book and hopefully leave some good reviews.
Learn more: How to Use Surveys to Sell More Books by Brandon Cullum.
#5 Gather a Book Launch Team
Gather friends, family, colleagues, etc. to form a book launch team. Particularly for self-publishers, this group is crucial for author support, early book reviews, and word of mouth.
Some on your team will do this because they love you. Others may need an incentive, like a giveaway or premium content from your website or email list.
Read more in our comprehensive article: How to Build a Launch Team for Your Book
How do I market my book to my friends and family? A great way to market your book to friends and family is to include them in the marketing process. Many friends and family will be thrilled to take part in your launch strategy.
#6 Optimize Title & Subtitle
You need to optimize your title and subtitle for Amazon’s and Google’s search engines. Every genre has unique keywords that readers look for — even subconsciously.
For romance, “heart” and “passion” are great words to include in titles and subtitles.
For sci-fi, “star” and “planet” are common words that attract potential readers.
For self-help, “how to” and “definitive guide” will key the right reader in on your book’s topic.
Have you checked out our article on the Best Book Title Generators?
#7 Choose the Right Kindle Keywords
Every author has to choose the right Kindle keywords because it’s how Amazon decides which search terms they should put you in the search results.
Amazon lets you add 7 keywords to your book. Use keywords that readers are searching, that shoppers will pay for, and that doesn’t pose much competition.
What is the best way to promote a book? The best way to promote a book on Amazon is using targeted Amazon ads that capitalize on your keyword strategy. Another great promotion tactic is to build an author platform over the course of several years.
#8 Hire a Cover Designer
Especially for first-time authors, your book cover is your number one marketing tool. A professional-looking cover makes readers think that your book is generally high-quality. If you’re looking to draw readers in, an intriguing cover makes readers want to know more.
I implore you to hire a professional cover designer, such as:
If you really want to create your own cover, Kindlepreneur has a great mastery guide on Book Cover Design. It’s totally free to read! Additionally, check out Derek Murphy’s in-depth DIY Book Covers software and training.
#9 Nail Your Social Media
How do I market my book on social media? You need to market your book on social media in order to increase impressions, engagement, reader base, and other factors that can sell books.
I’ll go into more detail on individual social media platforms below. Stay tuned!
#10 Beseech High-Quality Book Reviewers
High-quality book reviews can get your book in front of a lot of new eyes. Readers gain a special connection with reviewers they trust. A word from these high-quality book reviewers can influence all their loyal listeners.
That’s why I wrote an article on How to Get Free Book Reviews Without Having a Blog, Email List, or Begging.
Check out Kindlepreneur’s list of Best Book Review Blogs.
#11 Skip Pre-Orders (Most of the Time)
While there are some benefits to pre-ordering, I recommend most self-publishing authors avoid the downsides of pre-ordering.
When you open your book up for pre-orders, Amazon penalizes you if your pre-sales don’t perform well. After publishing, Amazon rewards you if your sales are consistent by promoting your book closer to the top of ranking.
However, IF you have a large following or can market consistently during the preorder period, then by all means go right ahead.
Watch this video to learn all the reasons I say don’t do pre-orders unless you’re famous or already have a substantial following.
#12 Thrive With Publisher Rocket
Formerly known as KDP Rocket, Publisher Rocket can help authors with the marketing of their book or eBook. The 4 things Publisher Rocket can do for you:
- Find the best categories for your book
- Create efficient, effective Amazon ads for your use
- Show you what popular authors are doing, how much they’re earning, and much more
- Help your book get discovered by more Amazon customers
There are many more benefits to Publisher Rocket, but you can read more about it in my in-depth review: Publisher Rocket Review (2021).
#13 Set Up an Author Website
You have to set up a high-quality author website to funnel readers from retailer and social media platforms to one focused destination.
On your website, you should have books available for purchase, upcoming books announced, a riveting About the Author page, and preferably some well-written blog content to offer potential readers added value.Want people to understand who you are and what you do as an author? Build a killer author website.CLICK TO TWEET
#14 Use Consistent Branding
Across all social media platforms, your website, and even in-person appearances, I recommend using the same author logo, the same description of your book, and even the same signature.
Inconsistent branding can be confusing to potential readers.
Consistent branding makes a lasting impression on potential readers.
#15 Place Purchase Links on Everything
Make sure every platform you’re on features links to buy your book. Buy buttons should pop up everywhere.
Of course, you don’t want to overwhelm potential buyers. But you’d hate for a reader to be interested in purchasing your book, then not see an easy link to click.
For example, check out this screenshot from Alexa Donne’s video on Red Herrings. Almost half the video description is devoted to links to buy her books….
(Read more by clicking the link below.)